Better Call Saul: Season 4, Episode 5 “Quite a Ride” (B+)
It really is marvelous to watch Jimmy work. The montage of him going around and selling the phones to everyone was pretty incredible, though hearing him do it is almost as fantastic and certainly worthwhile. Faking a phone call and feigning disinterest in his customer helped him sell his first batch, and then he knew his customer base when he marketed his product to those people trying to communicate with their associates who were in jail. He did realize right away that the kids who wanted to talk to him weren’t who he wanted to sell to, but he also miscalculated the threat they posed, casually telling them to go away when they were very clearly trying to mug him. Getting ripped off like that is a huge blow since he can’t exactly report it to any authority, and he had to take down his window advertisement once he realized that his enterprise was over. I suppose it was fitting to have the episode open with a scene that takes place theoretically right around the end of “Breaking Bad” when Jimmy, now Saul, was frantically trying to clean out his office after years of the success that he so wants to build and emphatically proclaimed during his check-in. Kim did an incredible job strong-arming her opposing counsel in her first case but then things got less optimistic with the next one, and she managed to make the same kind of self-sabotaging mistake Jimmy has been making for a long time which could really threaten her career.
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